BuildFax

Make Your Data Press-worthy: 4+ data report launches, 5 awards, 1 integrated content strategy

BuildFax is trusted by the largest insurance and financial institutions in the world to deliver business-critical property condition and history insights via its more than 23 billion data points on commercial and residential structures.

Challenge

Scale BuildFax’s external communications strategy in parallel with the company’s rapid growth. Build momentum in the press and among relevant market research firms, showcase significant company growth and develop new ways to generate conversations with insurance and financial influencers about the many insights BuildFax data provides.

Solution

Red Fan assisted the BuildFax marketing team in implementing a regular schedule of high-impact, newsworthy data reports, news announcements, contributed articles and relevant company awards. The strategy not only highlighted the company’s expertise on macroeconomic and insurance trends, but also showcased the value of BuildFax’s data insights directly to carriers.

Revived and maintained relationships with relevant industry analysts.
Secured placements in property and casualty-related insurance reports.
Developed a robust thought leadership platform elevating C-level executives as data and technology experts in insurance.
Secured coverage locally, regionally and nationally exemplifying the power and scope of BuildFax data insights.
Strategized new and engaging content ideas that address insurance pain points and align to national media trends.

Results

BuildFax reports showcased the full capabilities of the company’s data platform and explored media-ready topics such as disaster recovery, remodeling trends, abandoned construction and more. By distilling newsworthy facts and features for easy consumption, Red Fan consistently delivered coverage that speaks directly to BuildFax’s target markets.

By working closely with both the BuildFax executive and marketing teams, Red Fan continues to regularly secure coverage in local, regional and national media that exemplifies the company’s growth as well as its data capabilities. Notable coverage includes U.S. News & World Report, Insurance Business Magazine, Inc., Houston Chronicle, PropertyCasualty360, Inman News and more.

Share this Case Study

Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.