The team at Red Fan understood the fintech industry and what it would take to achieve our goals right off the bat. When releasing one of our biggest acquisition announcements, Red Fan’s expertise and professionalism saved us time and minimized our concerns during a fast-paced launch. I highly recommend Red Fan as a communications partner and advisor that is willing to share in your company’s vision and execute your ideas with the highest standard of excellence.
We found in Red Fan exactly what we needed from our PR firm: A true partner. Our company is in an extremely exciting growth phase, and the financial and regulatory industries we serve are evolving daily. We sought an agency that not only understands the space, but thinks strategically about how to break through the noisy news landscape. Whether collaborating on communications during our private equity acquisition, brainstorming fresh ways to position our brand or determining the right stories to share with media, I can always trust that Red Fan is looking for creative ways to boost our reputation and introduce new ideas to our marketing and communications teams. Most importantly, I know they have my back.
As a former journalist, I have high expectations for our communications team and strategic partners. I can tell that our team at Red Fan holds themselves to a similarly high standard. We’ve collaborated on dozens of press releases, bylines, internal communications, awards and more, and I’ve been continually impressed by Red Fan’s quality of work and expertise. In the first year of our partnership alone, we’ve won a major industry award, secured multiple speaking engagements and collaborated on countless campaigns that have kept CSI top of mind with our target media.
Red Fan provided invaluable integrated marketing and communications support for SourceDay through multiple phases of our company’s growth. When the global supply chain virtually collapsed in 2020, SourceDay doubled down on our procurement-focused strategy to support enterprises throughout the world with leading direct spend software. In tandem, Red Fan doubled down on our thought leadership strategy to reinforce our expertise in supply chain resiliency. As a result, Red Fan secured coverage in dozens of SourceDay’s target media publications and maintained awareness with the industry’s most notable analysts.
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
When it comes to finding a thorough, strategic agency partner—Red Fan Communications is my go-to. They helped the board of the Trail of Lights establish a sustainable, viable and iconic stand-alone brand and identity. And with the ABC Kite Fest, they have done it again. From designing authentic messaging to determining robust press strategies, overseeing multiple communications channels, partnering effortlessly with our event teams and reporting seamlessly to our sponsors… They are hands down my favorite public relations team.
Partnering with Red Fan for integrated public relations has been one of the best decisions our company has made. They have become an important piece of our team as well as a strong asset. Their attention to detail, creative input and excellent communication skills are unmatched.
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
We brought Red Fan on to announce Versatile’s Series B funding—one of the largest raises in the construction industry’s history. Through the announcement and subsequent campaigns highlighting our enterprise partnerships and CEO’s thought leadership, Red Fan secured placements in Business Insider, Forbes and several key industry trades. Our team at Red Fan understands Versatile’s business goals and seamlessly collaborates with us to build awareness for our company’s groundbreaking technology.
It has been a pleasure to work with Kathleen during our marketing and public relations initiatives. She played a key role in enhancing our company’s brand recognition in front of world-class companies. Her keen marketing and public relations insights generated new leads and customers for our products and services. She thinks strategically, and has access to journalists, authors, celebrities, and global and local leaders; all of which were essential in positioning our brand in front of the right audience.
Kathleen’s natural talent and affinity toward relationship-building enables her to create platforms that will help internal and external customers interact with one another. We also worked together in understanding the talent themes she needed to attack and recruit top performers to her company. She is a natural leader that can delegate and maximize the talent on the Red Fan Communications team.
Our previous experience with large PR firms had left a bad taste in our mouths. When we met and partnered with Red Fan, our belief in PR turned around completely with the best momentum we have seen to date around our brand, our thought leadership in the higher education space, our client wins, and student successes.
I think you have really captured us in a way that rings true, but with more clarity and interest than we had captured with our own words. It has been a great experience.
Kathleen and the Red Fan team are the best PR professionals I’ve had the pleasure to work with. Kathleen is extremely intuitive and helped us uncover hidden stories and ideas we hadn’t explored before. They helped us hone in and fine-tune our messaging and were constantly scanning the horizon for opportunities to get our story in front of our target audience through many different platforms. It’s obvious that Red Fan truly cares about customer service because I felt very well taken care of; they were always available at a moment’s notice for whatever we needed. Red Fan is not your typical PR firm. They are perceptive, dynamic and genuinely care about their clients.
Red Fan is obviously highly professional and competent but the most impressive thing to me is the way they prioritize people and relationships in their work. Red Fan’s narrative and positioning process didn’t just make my business plan better — they made me better. Red Fan brought out the very best in me, and by the end of the process, everyone on the team felt not just like my own personal marketing/pr/communications guru but like my friend. I think perhaps you have to be truly “seen” in order to communicate your vision to others — and Red Fan “saw” me. For that, I’ll be eternally grateful.
The team at Red Fan understood the fintech industry and what it would take to achieve our goals right off the bat. When releasing one of our biggest acquisition announcements, Red Fan’s expertise and professionalism saved us time and minimized our concerns during a fast-paced launch. I highly recommend Red Fan as a communications partner and advisor that is willing to share in your company’s vision and execute your ideas with the highest standard of excellence.
Working with the Red Fan team is fantastic. They brought a new and fresh energy to the TabbedOut brand through engaging and exciting social media campaigns. The communication between our two teams is always open and clear, which is refreshing to have in the chaos of the startup world. I highly recommend Red Fan Communications to anyone who is serious about pushing their brand above and beyond.
Red Fan is a trusted partner to Q2. They act seamlessly as part of our extended executive team and it shows. I highly recommend Red Fan for any CEO that wants the right team by their side. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team, and it shows.
The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals.
When you come to the realization that it is time to leverage the experience and expertise of an agency to maximize your PR efforts, it is essential to partner with a team that can embody and reflect your company’s values, voice and vision. We undoubtedly found that in hiring Red Fan Communications. The Red Fan team’s ability to listen and learn our unique position in a specialized industry was first class. Red Fan constantly added value to my efforts and guided me in making decisions, allowing me to capitalize on their collective wisdom. I would hire Red Fan Communications over and over again.
Red Fan was fully engaged in ensuring Babson’s success. This was an intense project and Red Fan functioned as an extension of the company.
Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Kathleen and the team at Red Fan have been outstanding partners to Metropia. They are an honest, smart, creative, nimble team with top-notch writing, media relations, and strategic partner development capabilities. With their counsel, our consistent earned media coverage in Austin has resulted in a significant increase in both user acquisition and Metropia’s brand awareness. If you’re looking for a partner to help grow your brand and business, Red Fan is your agency.
Red Fan has been an invaluable partner for us at LendFriend. We needed senior communications advisers who could evaluate our existing marketing programs, then refine and amplify them to support LendFriend’s rapid growth. By the end of the Integrated MarComm Lab process, Red Fan presented us with a detailed, actionable playbook that gave us a roadmap for our present and future marketing strategy that we are still executing together today. I couldn’t recommend Red Fan enough for any company or executive who needs a senior team of thoughtful, proven experts to help find the right strategy, then execute on it with exceptional results.
My brother and I founded LendFriend to be different than your run-of-the-mill mortgage lender or bank. Customer service, community, empathy and passion are core to our values as a brand and as people. We needed a partner who both shared those values and who are as passionate about their clients as we are about ours. Red Fan was the perfect fit in that respect. In the few months following Red Fan’s Integrated MarComm Lab, we’ve already seen impressive results in building local brand awareness, securing thought leadership articles in major local and trade press, and deepening our engagement with the Austin community.
Red Fan made all the difference, positioning us well and maximizing our exposure locally, regionally and nationally throughout the HGTV Smart Home process in Austin. I appreciated all of their help, advice and seamless coordination with the media through what turned out to be a very successful experience.
Before hiring Red Fan Communications, BuildFax didn’t have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can’t express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company.
Red Fan was a strategic partner for the Austin Housing Conservancy Fund during a critical foundational growth period. They provided a significant upgrade to our strategic communications across web, print and social media channels. The team was agile in meeting our challenging brand positioning, marketing and content needs. We have received numerous compliments on the clarity and quality of the final work from the wide range of stakeholders we interact with on the Fund.
I truly can’t say enough good things about Red Fan Communications and the time, effort and attention to detail they put into this project. The team was always professional, encouraging, efficient and on point throughout the whole process! Red Fan exponentially increased our media exposure from about three outlets in 2014 to over 30 this year, and connected us with at least 10 new corporate sponsors. This year Farmgrass tripled our revenue from last year, and I’d have to say that was almost entirely due to Red Fan and their tireless efforts to help us get this fledgling nonprofit off the ground. I can’t wait to see what they have in store for us for next year. I know that with Red Fan at our back, we can take on the world!
– Talia Bryce Co Founder & President FarmGrass
Red Fan has been a critical strategic adviser to my team from the moment we hired them. As a high-growth company, we’re constantly faced with new business challenges, and we needed a partner whose approach is built on trust, adaptability and results. Red Fan has brought a much-needed outside perspective to my own teams, from executive-level meetings and strategy down to specific marketing tactics and processes, and Fluence-LED is simply better off because of it. I’m confident Red Fan is the right agency to execute on the evolving needs of our business, including media relations and thought leadership as well as global expansion and growth.
Over the last three years, Red Fan has collaborated directly with Banyan Water’s executive team to establish and reinforce the company’s position as a leader in innovative, intelligent water software. Our cross-functional PR strategy directly supports sales by securing consistent coverage, elevating the company’s thought leaders and highlighting Banyan’s award-winning, IoT-based solutions.
Red Fan provided invaluable integrated marketing and communications support for SourceDay through multiple phases of our company’s growth. When the global supply chain virtually collapsed in 2020, SourceDay doubled down on our procurement-focused strategy to support enterprises throughout the world with leading direct spend software. In tandem, Red Fan doubled down on our thought leadership strategy to reinforce our expertise in supply chain resiliency. As a result, Red Fan secured coverage in dozens of SourceDay’s target media publications and maintained awareness with the industry’s most notable analysts.
When you come to the realization that it is time to leverage the experience and expertise of an agency to maximize your PR efforts, it is essential to partner with a team that can embody and reflect your company’s values, voice and vision. We undoubtedly found that in hiring Red Fan Communications. The Red Fan team’s ability to listen and learn our unique position in a specialized industry was first class. Red Fan constantly added value to my efforts and guided me in making decisions, allowing me to capitalize on their collective wisdom. I would hire Red Fan Communications over and over again.
Red Fan is a partner who can move quickly during an app launch. The team quickly advised us on the materials needed to be successful on launch day and began securing coverage that helped lead to more than 10,000 downloads in the first week alone!
The team at Red Fan Communications knows how to move swiftly to secure results during an app launch. It was critical that PLNAR receive enough attention in the press to compete with the other AR apps launching alongside iOS11 and ARKit, and the results Red Fan secured surpassed our expectations.
It’s been my pleasure to know and work with Kathleen for many years. We met while both serving on the Board of Directors for Susan G Komen, Austin. We recruited her for her PR expertise and her reputation for being a giver and an amazing networker. We were certainly impressed! Kathleen and her team at Red Fan helped us refine our messaging and get very crisp in terms of our communications plan and what to say and when/where to say it. I have also received her help with another nonprofit, the African Leadership Bridge. Again, she and her team helped us refine our messaging and determine who we really are and how to present that to our constituents. I’ve also used Red Fan for personal projects and have always been impressed and happy with the deliverables. It is my pleasure to highly recommend Kathleen (and her team at Red Fan) for any PR work you may need.
When we started working with Red Fan, the UMLAUF was going through a brand transition, one that needed PR attention. Since beginning our work with their team, it has been a partnership in its truest form. We have collaborated together on many projects that have put the UMLAUF at the forefront of the art community’s mind, and they have helped our team look at things in different and unique ways. We are thrilled to have them as part of our team to communicate the UMLAUF’s great events, exhibitions and news to the Austin community and nationwide.
As a newcomer to Austin and starting a new job running youth programs at the Entrepreneurs Foundation, one of my first projects was to manage Lemonade Day. I was delighted to have Red Fan Communications by my side to help me put on this great event. They have excellent connections, creative ideas and a rich approach that delivered exceptional results.
Red Fan jumped in as a strong strategic public relations partner from Day One and helped us bring Lemonade Day Austin to the next level by securing top-notch judges for the tasting, as well as securing the print, online and TV coverage we knew would have the biggest impact. In addition, they brought fresh ideas to the table at every meeting and delivered an outstanding marketing video that we will use for years to come to promote the event and secure top-notch sponsors.
Great partners are hard to come by and when you find one that really ‘gets it’, you hold on tight. I knew Kathleen and her team would be a great partner for us around Lemonade Day. The connections she and her team brought really enhanced the outcome of this special annual event. We look forward to working with Red Fan again and recommend them highly.
I truly can’t say enough good things about Red Fan Communications and the time, effort and attention to detail they put into this project. The team was always professional, encouraging, efficient and on point throughout the whole process! Red Fan exponentially increased our media exposure from about three outlets in 2014 to over 30 this year, and connected us with at least 10 new corporate sponsors. This year Farmgrass tripled our revenue from last year, and I’d have to say that was almost entirely due to Red Fan and their tireless efforts to help us get this fledgling nonprofit off the ground. I can’t wait to see what they have in store for us for next year. I know that with Red Fan at our back, we can take on the world!
– Talia Bryce Co Founder & President FarmGrass
As a volunteer ambassador of the Austin Chamber of Commerce, I am responsible for helping to host ribbon cutting events for Chamber members. Through this association, I have had the opportunity to work with Red Fan Communications on several of these events, including the Westin Austin Downtown as well as the new location of Moody Bank downtown. I have found them to be excellent in putting on and promoting these events for their clients with excellent coverage by local media. I highly recommend Kathleen Lucente and Red Fan Communications for any PR needs that a business may have.
Kathleen and her team at Red Fan are amazing partners. And “partner” is the word to emphasize. I have no doubt that they are as invested in our success and outcomes as we are. The experienced team brings new and creative ideas, but they also ask questions and challenge us in areas that need to be examined. I have learned to respect not only their day-to-day expertise in media and PR but more importantly their overall strategy and business sense. We are lucky to have such a seasoned group of professionals in our corner. This team is responsive and easy to work with – plus they are just a whole lot of fun. The only downside of this recommendation is that we want to keep them to ourselves!
Working with the amazing team at Red Fan has been an absolutely wonderful experience. Kathleen and her team are such talented professionals who really know how to work on all aspects of a successful PR effort. Not only do they have and make the appropriate contacts, but their creativity is exceptional. Emma—who headed the effort for the Kite Festival and MossFest—is a delight to work with and is so passionate about our event. I look forward to a long term relationship with this fantastic team.
Setting in place an effective communications and marketing strategy begins with an honest look at one’s capacity, assets, and gaps, and the willingness to go beyond what’s comfortable and into what’s innovative and challenging. Red Fan Communications helped us look at our current work and potential to have greater impact in the community we work with and serve. They helped with not just a shift in thinking, but also a mindset change as to how powerful messages not only make something clear and tangible but also motivating and inspirational.
Kathleen is a very strategic thinker, and has helped us think of new ways to improve and even secure critical resources for our big annual event. I appreciate that she is really invested in the projects she takes on, bringing her full energy and contacts to the table. From bringing speakers to securing luncheon chairs, Kathleen takes her client work seriously and it shows. Kathleen and her team at Red Fan have done an excellent job of establishing our messaging, building buzz around our educational seminars, promoting our awards luncheon as a must-attend event as well as establishing the social media presence and brand image for Austin Gives year-round. Red Fan is essential in driving the Austin Gives PR efforts and each year they have had the media show up to our awards luncheon with enthusiastic endorsements. I highly recommend them as a trusted adviser and the agency you want by your side.
The Red Fan team is first class in their ability to not only secure the best press coverage for their client but also bring in non-media influencers that add to the value of the client’s work. This has been our experience through all they do for Austin Gives and our observation in every client account they have. The buzz they are able to create and sustain for clients along with the business impact is outstanding.
Red Fan Communications was an indispensable partner in helping the Trail of Lights Foundation. The team’s creativity, skills and approach not only helped secure the largest historic event attendance to date, but raised the caliber and reach of Austin’s favorite holiday party.
With Red Fan’s partnership, the Trail of Lights Foundation has been able to effectively raise community interest and awareness of the ways to enjoy this authentically Austin community celebration. We sincerely appreciate their professionalism, creativity and strategic approach. It was a pleasure to work with Red Fan!
Red Fan is a wonderful partner. The team has helped reinvigorate the Trail of Lights brand, securing new audiences at local, regional and national levels. From creative ideas to strategic partnerships to top-notch execution, Red Fan is a valued and critical part of our team.
We partner with brands that have a diverse range of communications needs that map back to one strategic goal: Drive value.
