Here's what our clients are saying about us.
president of the Trail of Lights Foundation
"With Red Fan's partnership, the Trail of Lights Foundation has been able to effectively raise community interest and awareness of the ways to enjoy this authentically Austin community celebration. We sincerely appreciate their professionalism, creativity and strategic approach. It was a pleasure to work with Red Fan!"
Gillan Taddune, CEO of Banyan Water
“Working with Red Fan has been great for Banyan Water. Our five-month campaign has already resulted in multiple article and byline placements as well as increased traffic to our website. The Red Fan team is committed to our success and wonderful to work with!”
Marsha Milam, Founder, Ben Milam Whiskey
As a former PR professional I can be a critical client, but partnering with Red Fan was one of the best decisions I made when launching Ben Milam Whiskey and Distillery. The team is passionate, experienced and truly invested in my success. Working with a very lean start-up is much different than working with an existing, established business. Red Fan is patient, understanding and flexible which was extremely important in my first few months as a brand new business. They listened to my goals and went beyond my expectations when launching Ben Milam in Texas. I can testify to the effectiveness of their PR and social media efforts and I know they have played a tremendous role in Ben Milam’s upward sales trajectory which we happily celebrate monthly. Our product is flying off the shelves.
David Lord, Vice President of Marketing Communications
"The Red Fan team brings a ton of energy, passion and knowledge to everything we do. They’re more than just an extension of our communications team, they work as a truly integrated partner that drives outstanding execution and takes a strategic approach across communications, digital, social and overall marketing programs to help us achieve our goals."
Abby Sandlin, Vice President of Marketing and Communications
"Red Fan is a wonderful partner. The team has helped reinvigorate the Trail of Lights brand, securing new audiences at local, regional and national levels. From creative ideas to strategic partnerships to top-notch execution, Red Fan is a valued and critical part of our team."
Cynthia McGrail, Director of Marketing and PR
"Kathleen and the team at Red Fan have been an outstanding partner with Metropia. They are an honest, smart, creative, nimble team with top-notch writing, media relations and strategic partner development capabilities. With their counsel, our consistent earned media coverage in Austin has resulted in a significant increase in both user acquisition and Metropia’s brand awareness. If you’re looking for a partner to help grow your brand and business, Red Fan is your agency."
Renowned speaker and author of "The Pie Life"
"Red Fan introduced me to every mover and shaker in Austin. They set me up with an incredible schedule and by the time I left, I felt like I knew the whole city. Thank you, Kathleen and team!"
Beth Hardy, Chief Storyteller
"We hired Red Fan Communications to manage public relations around our entry into the Austin market. They went to work immediately, strategically spreading the word to local media, bloggers and community partners about our new restaurant openings. Red Fan's local connections run deep, which was evident by the quantity and quality of press they garnered for us. Although our headquarters are in Denver, we never had to worry about not being in Austin. Red Fan was our eyes, ears and boots on the ground. And when it came time for opening activities, they helped our brand seamlessly enter the new market and feel like locals. I would highly recommend Red Fan for their communications services."
Reenie Collins, Executive Director
"Kathleen and her team at Red Fan are amazing partners. And 'partner' is the word to emphasize. I have no doubt that they are as invested in our success and outcomes as we are. The experienced team brings new and creative ideas, but they also ask questions and challenge us in areas that need to be examined. I have learned to respect not only their day-to-day expertise in media and PR but more importantly their overall strategy and business sense. We are lucky to have such a seasoned group of professionals in our corner. This team is responsive and easy to work with—plus they are just a whole lot of fun. The only downside of this recommendation is that we want to keep them to ourselves!"
Chief Evangelist of Canva
"From the way Red Fan works for their clients to their inspiring and innovative ideas, it’s clear that this is a first-rate team that is committed to making their clients rock stars. I look forward to working with Kathleen and her team any time I can."
Chris Sanders, Founder and Principal
"Working with Kathleen and her team at Red Fan has been highly instrumental in the development and growth of my architecture firm. The personal and introspective process of the positioning audit helped us understand who we are and how our work is viewed in the community. This process led naturally to the development of a tailored website and PR strategy that has helped us establish our name and attract great clients. Red Fan always remains in-tune with our industry, and continues to deliver great results while providing ongoing strategies to achieve our goals."
Talia Bryce, Co-Founder & President
“I truly can't say enough good things about Red Fan Communications and the time, effort and attention to detail they put into this project. The team was always professional, encouraging, efficient and on point throughout the whole process! Red Fan exponentially increased our media exposure from about three outlets in 2014 to over 30 this year, and connected us with at least 10 new corporate sponsors. This year Farmgrass tripled our revenue from last year, and I'd have to say that was almost entirely due to Red Fan and their tireless efforts to help us get this fledgling nonprofit off the ground. I can't wait to see what they have in store for us for next year. I know that with Red Fan at our back, we can take on the world!”
Susie Schmidt-Franks, Co-Owner
Great company with amazing, innovative ideas and strategy for any business need or challenge! Love working with Kathleen and her outstanding team!
Beth Krueger, Executive Director
"The Red Fan team is first-class in their ability to not only secure the best press coverage for their client but also bring in non-media influencers that add to the value of the client's work. This has been our experience through all they do for Austin Gives and our observation in every client account they have. The buzz they are able to create and sustain for clients along with the business impact is outstanding."
Matt Flake, CEO and President
"Red Fan is a trusted partner to Q2. From the months leading up to our IPO and beyond, we have maintained a strong level of confidence in our PR efforts as Red Fan works seamlessly alongside our internal IR, legal and marketing teams. Kathleen and her team act as part of our extended executive team and it shows. They provide superior support, solid counsel and a network of great connections. I highly recommend Red Fan for any CEO that wants the right team by their side."
Eugene Sepulveda, CEO
"Great partners are hard to come by and when you find one that really 'gets it', you hold on tight. I knew Kathleen and her team would be a great partner for us around Lemonade Day. The connections she and her team brought really enhanced the outcome of this special annual event. We look forward to working with Red Fan again and recommend them highly.”
Coleen Ellis, Founder
"A creative and robust team approach, that’s what we experienced in working with the Red Fan group. The Pet Loss Center’s business model is a complete paradigm shift from what has been the norm in pet death care services. The Red Fan team’s ability to deliver the educational message of our offering through a variety of media outlets catapulted our exposure in our various markets in Texas and Florida. Each team member with Red Fan brought their own vast skill set to our project, thereby rounding out an effective and heartfelt message with the business success we desired."
Linda Nguyen, Blogger with Girl Eats World and Curious Notions
"I had the pleasure of collaborating with Red Fan Communications for one of our monthly happy hours with Austin Food Bloggers Alliance and they were fantastic to work with. The event went smoothly and communication was always timely. Everyone who attended was pleased with all aspects of the happy hour!"
Jackson Knowles, Youth Programs Manager
"As a newcomer to Austin and starting a new job running youth programs at the Entrepreneurs Foundation, one of my first projects was to manage Lemonade Day. I was delighted to have Red Fan Communications by my side to help me put on this great event. They have excellent connections, creative ideas and a rich approach that delivered exceptional results.”
Freelance Advertising Copywriter
"Great firm with solid strategy, on-point execution and bubbling enthusiasm! And lovely people to boot!"
Donald Smolik, Former Marketing Coordinator
"Working with the Red Fan team is fantastic. They brought a new and fresh energy to the TabbedOut brand through engaging and exciting social media campaigns. The communication between our two teams is always open and clear, which is refreshing to have in the chaos of the startup world. I highly recommend Red Fan Communications to anyone who is serious about pushing their brand above and beyond."
Will Furrer, former Senior Vice President of Product & Marketing, current Chief Strategy Officer
"Working with everyone at Red Fan is fantastic. The team is professional, dedicated and creative with everything from positioning stories to managing press relations. On behalf of everyone at Q2, thanks for the ‘fan’-tastic work."
Rene Campos, Corporate Sales Manager
"As a volunteer ambassador of the Austin Chamber of Commerce, I am responsible for helping to host ribbon cutting events for Chamber members. Through this association, I have had the opportunity to work with Red Fan Communications on several of these events, including the Westin Austin Downtown as well as the new location of Moody Bank downtown. I have found them to be excellent in putting on and promoting these events for their clients with excellent coverage by local media. I highly recommend Kathleen Lucente and Red Fan Communications for any PR needs that a business may have.”
Leigh Christie, Executive Director
“Red Fan jumped in as a strong strategic public relations partner from Day One and helped us bring Lemonade Day Austin to the next level by securing top-notch judges for the tasting, as well as securing the print, online and TV coverage we knew would have the biggest impact. In addition, they brought fresh ideas to the table at every meeting and delivered an outstanding marketing video that we will use for years to come to promote the event and secure top-notch sponsors.”
Andres Traslavina, Director of Recruiting & Institutional Development
"It has been a pleasure to work with Kathleen during our marketing and public relations initiatives. She played a key role in enhancing our company’s brand recognition in front of world-class companies.
Her keen marketing and public relations insights generated new leads and customers for our products and services. She thinks strategically and has access to journalists, authors, celebrities and global and local leaders, all of who were essential in positioning our brand in front of the right audience. Confident in her abilities, she is willing to be accountable for the results she achieves. Her presence on several social media platforms has been crucial in learning more about our customers, and being able to respond quickly to inquiries and issuing timely press releases.
As an active learner, she sought ideas from all of our stakeholders and customized her consulting approach to our individual needs. Kathleen’s natural talent and affinity toward relationship-building enables her to create platforms that will help internal and external customers interact with one another. We also worked together in understanding the talent themes she needed to attack and recruit top performers to her company. She is a natural leader that can delegate and maximize the talent on the Red Fan communications team."
Nick Padlo, CEO
"When working with The Pet Loss Center, Red Fan took our mission personally. We could tell that they were invested in our success, and they were willing to leverage both personal and professional connections to help link us with the community—connections that would have taken years to make organically."
Scott Turner, Owner and Broker
Kathleen and the folks at Red Fan made all the difference, positioning us well and maximizing our exposure locally, regionally and nationally throughout the HGTV Smart Home 2015 process here in Austin. I appreciated all of their help, advice and seamless coordination with the media through what turned out to be a very successful experience. When next year’s HGTV Smart Home builder called, I advised them to hire their own PR partner like I did for the best results.
Mario Espinoza, President
“Red Fan Communications was an indispensable partner in helping the Trail of Lights Foundation light up the 2013 Austin Trail of Lights. The team’s creativity, skills and approach not only helped secure the largest historic event attendance to date, but raised the caliber and reach of Austin’s favorite holiday party. Red Fan is an important part of our team and is enabling us to make the Trail’s 50th anniversary celebration this year the best yet.”
Mark Rivers, Partner
“The Red Fan team understands Austin, knows the market and most importantly, is fully connected to the community, the opinion leaders and the influencers. I’ve become familiar with most of the PR and strategic marketing firms in town, and have found Red Fan to offer the true professional and sophisticated thinking, actions and follow-through that any serious organization would want. Top-shelf and top-flight, in my book.”
Holly Tachovsky, Founder & President
"Before hiring Red Fan Communications, BuildFax didn't have a strong national presence. Since collaborating with Kathleen and her team, we have been in such prestigious publications as The Wall Street Journal, Barron’s, Bloomberg and appeared on the CNBC television network. We can't express enough gratitude for their strategic partnership and the momentum it has and continues to create for our company."
Karen Morgan, Founder, Chef & Author
"After working with some of the leading PR agencies in both New York and Los Angeles for the last 10 years, it has been Red Fan that has proven to be the most effective company that I have ever worked with. They went above and beyond the call of duty to help see my business flourish and my brand truly thrive. Look no further, everything you need to is right here with Red Fan Communications."
Don Holt, Co-Founder and COO
“Red Fan's branding expertise and creativity were instrumental in taking our company identity to a new level. Kathleen Lucente and her talented staff are a pleasure to work with. They made us feel like we were their only client, and I will always be grateful for their commitment to our success.”
Susie Hall, Director of Outreach and Enrollment
"Kathleen and the Red Fan team are the best PR professionals I've had the pleasure to work with. Kathleen is extremely intuitive and helped us uncover hidden stories and ideas we hadn't explored before. They helped us hone in and fine-tune our messaging and were constantly scanning the horizon for opportunities to get our story in front of our target audience through many different platforms. It's obvious that Red Fan truly cares about customer service because I felt very well taken care of - they were always available at a moment's notice for whatever we needed. Red Fan is not your typical PR firm. They are perceptive, dynamic and genuinely care about their clients."
Mike Pearson, North American Director
"Our special evening event with Jack Ryan was the first of its kind for Bremont in Austin. We have a special story with a unique history all within a luxury environment. The Red Fan team understood every element of who we are as a brand and created an environment that truly suited Bremont and our exclusive partnership with Jack Ryan. From a hand-picked menu to perfect music all the way through to an A-list guest list of local/national members of the press and customers who appreciate a luxurious event, the night could not have gone better."
John Petrucelli, Senior Vice President of Marketing & eBusiness
"Our previous experience with large PR firms had left a bad taste in our mouths. When we met and partnered with Red Fan, our belief in PR turned around completely with the best momentum we have seen to date around our brand, our thought leadership in the higher education space, our client wins and student successes."
Debbie Johnson, Principal of Successful Giving
"Kathleen is a very strategic thinker, and has helped us think of new ways to improve and even secure critical resources for our big annual event. I appreciate that she is really invested in the projects she takes on, bringing her full energy and contacts to the table. From bringing speakers to securing luncheon chairs, Kathleen takes her client work seriously and it shows. Kathleen and her team at Red Fan have done an excellent job of establishing our messaging, building buzz around our educational seminars, promoting our awards luncheon as a must-attend event as well as establishing the social media presence and brand image for Austin Gives year-round. Red Fan is essential in driving the Austin Gives PR efforts and each year they have had the media show up to our awards luncheon with enthusiastic endorsements. I highly recommend them as a trusted adviser and the agency you want by your side."
Robin Hancock, Founder and Proprietor
"During the redesign of my website, the Red Fan team was able to guide me through the process with ease and bring together a classic and beautiful website that really captures the essence of who I am and the uniqueness of what I do."
Kim Brackin, Owner & Coach
“Kathleen and her staff at Red Fan take a personal approach from start to finish on developing, promoting and managing a launch of a new business. Their ideas are innovative, true to the product and reasonable to execute; I never felt like, "I wish I could do that!" but rather, "I CAN do that!" Kathleen is a true professional and devoted to my success even months after I was on my own, which makes me feel like...I am not on my own!”
Ameet Patel, Managing Executive
"The trust in Kathleen's counsel went far beyond the firm, as our bankers requested her presence and guidance with the CEOs at their venture startup companies to create PR programs to support IPO strategies, mergers and purchases. She's unflappable in her skills and someone that any CEO or executive wants to have guiding them every step of the way in promoting and guarding their brand reputation."
Joelle Andrew, Founder & Designer
“Red Fan has been a profitable extension of our PR and marketing efforts from the beginning. And it's not just Red Fan's knowledge and savvy that lead to positive outcomes with a keen focus on brand equity and ROI—it's the personal care, the true passion that Kathleen injects into every output that differentiates her company and services from the rest."
Randy Isaac, Executive Director of American Statistical Association & Former Vice President of Systems, Science & Technology
"With back-to-back breakthrough chip announcements, Kathleen was able to raise IBM’s visibility through the roof while getting Moore’s Law clearly understood in the Wall Street Journal and The New York Times for the first time ever. This was the moment of truth for scientists at IBM who saw that their technologies could be appreciated and valued by investors as well as the everyday person reading the paper. These PR successes transformed the way IBM and subsequently the entire hi-tech industry approached high-tech public relations."
Mary Alice Heape, President
"Kathleen's excellent work in directing the Connaught Group, Ltd. to a new level of brand awareness has been remarkable. She nailed the desired image and corporate intentions immediately and secured an incredible amount of press in a short period of time, all with perfect messaging. Red Fan Communications is a take-it-to-heart business that gets things done, and done well beyond expectations."
Tatum Rebelle, Founder
“Hiring Kathleen and Red Fan Communications could quite possibly be the single best business decision I have made. Within the first few months of hiring Kathleen, she has taken my business to a new level. Total Mommy Fitness is now more marketable, competitive and professional than it has ever been. She has helped me completely transform my company while staying true to my vision. Kathleen is extremely talented and has done an incredible job generating buzz and getting the media's attention. I recommend her on a regular basis, and would suggest Red Fan Communications to anyone who is looking for PR and marketing assistance.”
Bill Rondina, Founder, Chairman & CEO
"When it comes to getting the right press, the right message and in a first-class way, Red Fan is the PR firm we trust."
Rebecca Cole, Founder & Chief Executive Officer
“Kathleen has been able to take my business to the next level in a very short amount of time. When I first hired Kathleen she was able to quickly assess where my business was at and connect me with people who could help with brand identity and web services. She was able to help me look at my business not only today, but in the future, and ensure that I am laying the foundation correctly for where I want to be in 10 years. Kathleen is extremely knowledgeable in her field and has fabulous contacts, both locally and nationally. Kathleen is also constantly thinking about what my next steps should be and is very proactive. She takes her clients businesses personally and is always looking out for you. I highly recommend Kathleen and Red Fan Communications.”
Elizabeth Winslow, Owner & Chef
"Red Fan Communications has made a HUGE difference in my business. In the space of a few short months, my little dinner delivery service has become a substantial presence on the Austin food scene—my database of email customers has doubled and I now have retail establishments contacting me to set up accounts! The results have been real, measurable and account for a large increase in sales. In fact, sales have almost quadrupled since we have been working together."
Mary Sullivan Cooper, Founder & Chief Executive Officer
"Red Fan’s stellar PR strategy mapped directly to our business needs and got us connected with everyone from mommy bloggers to Good Morning America. That coverage alone brought 9,000 hits to our site and helped boost our hiring and expansion plan overnight."
Jenny Krengel, Founder & Chief Executive Officer
“At an extremely crucial and strategic point for my business, Kathleen stepped in and immediately gave me peace of mind. Her experience, professionalism, business acumen, knowledge of the space and her sincere desire to help my business realize success are qualities that only a seasoned expert like her can bring to the table.”
Linda Glass, Owner, Executive Coach & Talent Strategist
"I would HIGHLY recommend Red Fan Communications as true experts in marketing and PR. I had been on my own two years with great results, but lacked the ability to clearly express my value proposition to others. Kathleen and her expert team took me through an extremely valuable positioning exercise resulting in total clarity. For the first time, I had a comprehensive view of what my clients value most, the competition and how I could stand out in the market. It was a very worthwhile investment!"
Elaine Ubina, Owner
“Kathleen and her team at Red Fan Communications are top-notch. It is a pleasure to work with her. We have produced events and photo shoots together for her client, Carlisle, in Greenwich, Connecticut, and New York City. Kathleen is organized, timely and keeps the ball rolling! She attains terrific press coverage for the events and uses all types of media sources.”
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