If there’s one thing that’s extinct during SXSW, it’s high heels. You may see them briefly on a presenter in the convention center, but for those of us in the audience, we need flat, comfortable shoes. The Interactive portion requires a great deal of concrete-floor schlepping and lucky for us, sneakers are back in style with a vengeance this year. Wear some vintage-style trainers or some cute slip-ons with your skinny or boyfriend jeans. To keep the look modern and sleek (instead of frumpy) make sure your jeans are cropped or rolled to the ankle to show a little skin.
During the Film portion, you can use some sturdier ankle boots in the same way - roll up or tuck in your jeans or wear with tights and a casual skirt or dress. You’ll want to wear boots during the Music portion to protect your toes from getting stomped on in the boisterous crowd, plus boots can be easier to clean if you get spilled on during a party.