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Super Bowl LI: The best and worst from advertising’s biggest day

As we lay to rest another (albeit shocking) end to a football season, millions of fans will lament the Falcons (while making some sly observations), celebrate the Pats (congrats Tom!) and start the countdown to next season’s kickoff. They’ll also join the rest of the world for the Monday morning advertising recap: checking out the commercials their friends talked through, watching full versions of website-crashing ads and picking their favorites, even if it was only 10 seconds long.

Here are Red Fan’s top five moments from last night’s spectacle—with ads, drones, overtimes and social buzz galore!

  1. Montages are the new black: Coke, Ford and Michelob Ultra are using fast-paced montages to undoubtedly hold onto your attention span, create humor and immerse you in a brand “feeling.” Ford had our group chuckling at the poor tissue box cat, and Coke maybe left you with a few warm fuzzies, but Michelob Ultra’s forced appeal to fitness junkies felt disconnected at best.

  2. Gisele’s much-anticipated celebration video: Was it Snapchat? Was it an Instagram story? The world waits with baited breath for Bundchen’s hilarious and authentic celebration after her husband clinched the W. Also… is the phone alright?!

  3. Lady Gaga, the real Patriot: the entire RF team agrees; we need more Gaga. We need more heartfelt patriotism, inclusiveness and glittery football pads.

  4. Cool tech is expected: between Lady Gaga’s drone-lit entrance and the 360 camera, Intel was raking in the “cool-factor” last night. How many people will later remember that Intel powered the pretty stars above NRG? Good question. Also, Honda somehow brought young Steve Carrell, Tina Fey, Missy Elliott and more to life through their yearbook photos. Even though most of us have our old yearbook photos stashed away, never to be seen, that was a pretty cool trick.

  5. The teams behind the ads: Tens of millions of tweets are sent each year during the Super Bowl. That’s a lot of social media monitoring. Hats off to the teams who watch the game from every angle, even if it was through hashtags. (Extra hats off to Spam, who responded almost immediately to my tweet about their surprisingly appetizing “Don’t knock it ‘til you’ve fried it” spot.)

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What were your favorite moments from the 2017 Super Bowl?

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