Every week we meet with potential clients that are eager to ramp up their PR efforts, whether they are start-ups interested in formally introducing their brand to the market or are more established businesses, looking to re-energize their storyline. No matter the stage of their business, we find these clients are most drawn to Red Fan because they recognize the thoughtful process we put into the execution of our PR campaigns, all of which we recommend beginning with our brand positioning audit.
A strong marketing and PR effort must be built on a compelling storyline that identifies and validates the unique aspects that make a company and/or product newsworthy, purchase-worthy or even investor-worthy.
Through completing the brand positioning audit, Red Fan digs in and conducts approved, anonymous interviews with both internal and external contacts of the company to get their honest feedback regarding the company and its product or service offering. We also look at perceived competitors and investigate how they are positioning themselves in the market, how their clients and partners are reacting and how the media are reporting on these companies. We want to see if the press and customers of our clients are validating that offering, and if they are, we want to make sure our clients are positioned in a way that makes them more attractive and resonates with their target audiences.
Why is the brand positioning audit valuable? Because it allows for our team to build the smartest, most targeted and effective PR and marketing campaigns for our clients.
Here are just a few examples of how our audit has impacted our clients in positive ways: