red fan and pr 101

PR 101: An Introduction to Public Relations

Public relations can often be a difficult concept for people to wrap their heads around. It’s not quite advertising and it’s not quite marketing, but people tend to know it’s in the same realm as other communications-driven fields.

So when someone says they work in PR or maybe even suggests you look into hiring a PR firm, what exactly does that mean? What can you expect? What do these people do all day? The team here at Red Fan has put together a quick guide to some key PR terms that we think help demystify the public-relations world and the services public-relations professionals provide.

First, let’s start with a comprehensive definition of public relations:

Public relations is a strategic communication process that develops and maintains mutually beneficial relationships between organizations and their key publics by managing the flow of information that exists between the two.

At Red Fan, we think it’s also about reputation management. With so many public channels for your audience to reach you, it’s important that your company remains influential in a positive light.

What’s also important is implementing an integrated marketing and communications strategy that provides transparency between your advertising, marketing and PR efforts. When all this comes together across both internal and external communications, you have reached what we like to call “communications nirvana.”

Next, let’s take a look at a few key tools of the trade and common PR components.

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We hope this blog helped to demystify the PR industry and show you the value companies can gain from work with a smart PR agency. Contact us if you’d like to learn more about services or Our Approach. We look forward to hearing from you!

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