Skoop

New App for College Students Launches at Texas Universities

(Austin, Texas) Nov. 3, 2014– EmBazaar, Inc., an Austin-based technology company, today introduced its inaugural app, Skoop, to Texas universities. Skoop is the only social network for college students that combines campus-specific news and events and a student-only marketplace into a centralized platform that is specific to a given university. It is available for free in the iTunes App Store and Google Play for Android.

“We created Skoop to simplify college students’ social media experience,” said Neil Patwardhan, founder and chief executive officer of EmBazaar. “Now, there’s a single social network just for students that houses all the information they need and want to know about in one place. The app is filled with news, events and a marketplace, all relevant to a student’s specific university.”

EmBazaar launched Skoop in a controlled beta state in mid July and in an extended beta state on Oct. 3. Following Oct. 3, EmBazaar partnered with its campus influencers, roles reserved for students who help spread the word about the app on their campuses, to host launch events at numerous Texas universities, including Texas State University, The University of Texas at Austin, St. Edward’s University, the University of Incarnate Word and Southwestern University. EmBazaar reports more than 1,700 students at these universities are using the app. Other campuses using the app across the United States include University of South Carolina, Columbia; Winthrop University; and Tennessee State University.

The app’s three key features include heartbeat, a social feed with student-only social posts and news; events, where students can view, create and RSVP to event postings of things happening on or off campus; and a streamlined marketplace for buying, selling and trading student essentials. While Skoop is available at college campuses all over the nation, its features and content remain specific to the students of a given university.

This level of relevancy and exclusivity is supported by the app’s two-layer authentication process. In the first layer, students must register for the app with their “.edu” email address. In the second layer, students confirm registration by accessing a unique link sent to that email’s inbox.

In addition, when students register for a Skoop account, they are not required to “friend” or follow individual users; rather, they are given access to content from all Skoop users at that university. One group that is benefitting from access to an expansive, university-specific audience is student organizations.

“Skoop is useful to Students for Wema because it allows us to reach a broader base, attract more students to join our organization and spread the word on our cause,” said Madison Gove, UT student and president of Students for Wema, a service organization committed to raising funds for The Wema Children’s Centre in Africa. “I guarantee within five years, Skoop will be the next Facebook on college campuses.”

Skoop has partnered with a number of student organizations like Students for Wema to help them raise awareness and funds for their various philanthropic causes.

About Skoop

Skoop for college students is a social-networking app for campus-specific news and events and a student-only marketplace. Its key features include heartbeat, a social feed with student-only social posts and news; events, where students can view and create event postings of things happening on- or off-campus; and a streamlined marketplace for buying, selling and trading student essentials. Skoop is the only social network that combines these features for college students into a centralized platform that is specific to a given university. To learn more about Skoop, visit www.grabskoop.com.

About EmBazaar, Inc.

Austin technology company, EmBazaar, builds micro social communities for large organizations. Responding to users’ hunger for personally relevant social media content, EmBazaar released its first product, Skoop, in 2014. Skoop for college students is a social-networking app for campus-specific news and events and a student-only marketplace. Following Skoop’s rollout across the United States, EmBazaar plans to create similar social communities on corporate campuses, helping large companies break down communication barriers and enhance employee loyalty.

To meet the team behind EmBazaar, Inc., visit www.grabskoop.com.

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