Creative Marketing Strategies

Getting Creative With Your Pitch

Let’s face it; sometimes you can pitch your company’s story until your fingers give out, and still get zero bites.

It could be the angle you’re pitching is simply oversaturated—meaning that everyone who wants to write about the topic has already written about it until their own fingers have given out—or editors simply aren’t interested in covering your company’s latest product reveal or announcement.

It’s time to get creative.

When thinking about different pitch angles here are a few questions to ask yourself:

  • Does your company’s founder or CEO have an interesting story or knowledge to share?

  • Is there another part of your company, maybe the shipping department, who does something out of the box?

  • Are there any employees who have done something interesting recently?

  • What sets your company apart, separate from those in their industry? Maybe the company has a unique approach for meetings or celebrating birthdays.

Stories and angles like these can usually catch a reporter's attention. New and insightful information is refreshing.

Another key strategy is to educate every member of the business as possible on how to notice a story. When I was a local public relations manager for a large telecommunications company, I always made a point to talk to the store managers and sales associates about our PR efforts. Make sure you give them a few scenarios that could make for a great story. For example, the large amount of study-abroad students who come in and have questions about how to use their cell phone while they’re away. What a great beginning for a how-to article or blog post leading up to summer!

Lastly, pay attention to your Twitter feed. It may be easy to get into the habit of looking for buzzwords when thousands of tweets come across your feed, but you never know when there might be a hungry journalist searching for content that fits with your company’s culture or thought leader’s expertise. We recently scored one of our fintech client’s a spot in this Tech.Co article using this tactic. And, we’re always quick to jump on opportunities that allow us to feature the furry friends in our lives.

All in all, it will never hurt to go beyond the borders with your pitching angles. As long as your client signs off on our all of your ideas beforehand—get to pitching those creative stories. You never know what coverage it might score.

Want to get even more creative with your pitching? Give pitching via social media a try. For a few great do’s and don’ts, check out this PR Daily article by Senior Account Executive Lindsay Mason.

How we do it

JOIN THE RED FAN COMMUNITY

Get an inside look at our strategic insights, receive exclusive event invitations and establish meaningful connections with other Austin influencers!

© Red Fan Communications. All Rights Reserved.

  • Office number: (512) 551-9253
  • Red line for urgent requests: (512) 217-6352