Red Fan is excited to announce our latest partnership with Atlas Wearables, an Austin-based company looking to transform the fitness-tracking experience with its debut product, the Atlas Fitness Tracker. “After speaking with several PR agencies, we felt confident that Red Fan’s 360-degree approach would ensure a successful launch for Atlas as we prepare to introduce our first product to the market,” said Peter Li, CEO and co-founder of Atlas Wearables. “We are eager to begin our PR efforts as we redefine the expectations associated with wearables.” Unlike other wrist-worn fitness trackers that become glorified pedometers, Atlas is focused on the total gym experience and can measure everything from crunches to bench presses and can even differentiate between regular and triangle pushups. And yes, it counts steps too. It also counts reps, calories burned, measures your heart rate and evaluates your form. Still not impressed? You can also teach your Atlas Fitness Tracker new exercises as your fitness goals progress and you discover new workouts. To stay up to date on all things Atlas, be sure to check them out online at www.AtlasWearables.com, like them on Facebook and follow them on Twitter or Instagram.