Our Approach

Working for brands we believe in.

At Red Fan, we’re not interested in throwing darts at the PR board or pushing out reactionary press releases. We are dedicated to creating engaging communications strategies for companies to better showcase their values and accomplish their business goals. We believe in long-term partnerships, where we act as an extension of our clients’ executive teams.

NO MATTER WHAT PHASE YOUR BUSINESS IS IN, YOU'RE ALWAYS ON MESSAGE.

Campaigns aren't made, they're crafted.

From media relations and executive visibility to internal communications and investor relations, Red Fan’s public relations professional have you covered. We have a full spectrum of PR and communications services in our wheelhouse and create strategic plans that include a combination of the following:

  • Brand positioning audit
  • Messaging strategy and development
  • Brand storyline and narrative
  • Content development and copy editing
  • Media relations
  • Influencer relations
  • Industry analyst relations
  • Investor communications
  • Spokesperson media training
  • Press releases and media alerts
  • Thought leadership campaigns
  • Executive visibility campaigns
  • Internal communications for CEOs
  • Event concept, creation and management
  • Event and trade show support
  • Strategic partnerships
  • Social media content strategy and development
  • Brand ambassador programs
  • Website strategy and content development
  • Crisis planning, execution and assessment

IS YOUR BRAND POSITIONED FOR SUCCESS?

At Red Fan, we recommend a brand-positioning audit for companies in various stages of business. Startups are often in need of developing a solid foundation that guides messaging across every platform. An established brand may find that its existing messaging is falling flat or even confusing audiences. Others may be in need of refreshing their brand or image to stay relevant in a competitive market.

The audit involves internal and external stakeholder interviews and competitive analysis to determine the most strategic ways to advance a company’s business goals through an integrated public relations campaign. This audit acts as a measurable benchmark, preparing the client for press outreach and other strategic introductions, while offering smart insights to improve other aspects of their business.

Red Fan | Austin Public Relations Firm

BRAND POSITIONING AUDIT

The groundwork for a strategic PR campaign that reveals and strengthens brand differentiators, message development and storylines that resonate with target audiences.

STRATEGIC MESSAGING & RECOMMENDATIONS

Based on the results of the brand positioning audit, campaign components are determined and presented to the client with a timeline, budget and measurements for success.

PR PLAN & EXECUTION

Customized campaigns involving media relations, thought leadership, investor announcements and more - all executed upon with precision.

Ready to get started? Let's connect.

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  • Office number: (512) 551-9253
  • Red line for urgent requests: (512) 217-6352
  • info@redfancommunications.com